
Graphic Identity Design
AKALI Herbalism
Logo design and graphic identity for the natural products brand Akali. For the logo, I created portrait drawings of my client and went through several abstract steps until I digitalized and achieved the final result. She chose the name, which is a phonetic play on the word: ALKALINE.
Client /
Sam Arango
Role /
Branding
Logo
Identity
Packaging
Catalog
Content Media
Year /
2018


This project sought to create an identity that would, above all, reflect the beauty and healing powers of plants through a collection of illustrations from herbal medicine books found on the internet.

Photographs were taken of all the processes and products offered to provide material for social media content and to develop an online sales catalog, designed primarily for sending via WhatsApp and email.


Finally, all these elements came together and, together with the typographic choice, the brand came to life.













