HANDMADE JACKETS
BAZT
I worked for almost two years designing the handmade jacket brand BAZT. From the creation of the concept "Bastet, the Egyptian goddess of fertility and creativity," hence the name, logo, labels, and packaging, to the development of an identity for each collection, website editing, catalog, and social media content plan.
Client /
Pau Arizpe
Role /
Branding
Graphic Identity
Communication Strategy
Copy
Animation
Agency /
Publicis
Year /
2017-2019
We decided to focus on the "The Navel of the Moon" collection, which was created in collaboration with indigenous artisans from the Mayan region in southern Mexico. To achieve this, the communication was informative and filled with short stories that tell the story of the community worldview of our embroiderers.
One of my favorite challenges in this project was writing the entire narrative that accompanies the brand in the various media presentations. This involved a lot of research and, above all, great skill in translation, as the project aims to achieve international sales and showcase the wonders and multiculturalism of Mexico to the world.
The writing served to set the tone for the project's strategy, focusing on social development and contributing to the female gender.
