Copy
Every project requires focused writing, that is, the creation of a solid narrative that encompasses it and enables various communication possibilities with the target user.
COPY MORENITA
This project required an enormous and beautiful effort to gather and organize information. Each community has a wealth of history and details to share, and a great deal of research was done to complement and summarize the information to bring it all together in a single catalog.
COPY BAZT
For the BAZT project, two pages of speeches were written, in English and Spanish, to positively invite change in the way the thousand and one Mexicans who live in this country are still dispersed and distant.
BAZT is an invitation to integrate, get to know each other, and grow together, challenging the paradigm of what it means to be Mexican.