Branding/Naming
Creating a memorable, unique name that defines and highlights the project is the first and most important challenge.
I always try to name a project based on a solid concept that can encompass the evolution of the project or brand in question at all times.
BAZT
This name has been a success because it's memorable, easy to pronounce, and above all, unique, which has allowed it to rank highly in search engines, rendering it unavailable for other brands.
It came from the concept of goddesses, specifically the Egyptian goddess Bastet, who represents creativity and the wild, strong woman who isn't afraid to express her own voice. I felt this archetypal energy was a perfect fit to represent this unique and expressive brand.
MY LITTLE BROWNIE
I came up with this name many years ago. The great thing was that the way of referring to the product, "Las Morenitas," came from it, and customers immediately adopted it: "I already have my Morenitas" or "I collect Morenitas."
The disadvantage I now find is that there are other brands with similar names which makes the search more confusing.
NOTARIES HLO
Notaries are usually distinguished by their numbers, but in this case, where there are three notaries, each with a three-digit number, I suggested naming the notary office by its initials. This makes it much more memorable because it's shorter, more pronounceable, and more legible. This also made it easier to name the domain name www.notariashlo.mx and other presentation platforms.