Branding and Illustration Project for Sustainable Mexican Brand
CABASU
In a world where environmental awareness is more crucial than ever, this project seeks to merge art and design with a meaningful social purpose. Through illustrations of endangered animals in Mexico, we created a product line that not only celebrates biodiversity but also contributes to its conservation.
Client /
Enrique Mejia
Lorena Santana
Role /
Illustration
Logo
Identity
Textile Application
Catalog
Content Media
Year /
2022
Project Objective: The main objective is to raise awareness about the plight of vulnerable species and raise funds for foundations dedicated to environmental protection. Each garment and promotional product is designed to educate and motivate action.
Branding Process: The branding process involved creating a coherent visual identity that reflects the brand's mission. A nature-inspired color palette was developed, emphasizing earthy tones that evoke a connection to the environment. Additionally, informative text and infographic copy were developed, providing context about each animal and its habitat.
The Role of Illustration: Illustration is a powerful medium for storytelling. Through artistic representations of endangered animals, we create a visual world that connects emotionally with the viewer. The abstraction of the animals, combined with an earthy color palette, not only highlights the natural beauty of these species but also symbolizes our commitment to sustainability.
Products and Message: Each garment and promotional product not only features captivating illustrations but also includes relevant information about the animals depicted. This educational approach seeks to empower consumers, inviting them to be part of the solution and contribute to the cause.
Importance of Design in Social Issues: Design has the power to transform narratives and raise awareness among audiences. In this project, we used design as a tool to address social issues, highlighting the importance of conservation through an engaging visual approach. Design not only communicates but also inspires and mobilizes people toward change.
Conclusion: This project represents a unique fusion of art, design, and social responsibility. Through illustration and a conscious branding approach, we seek not only to create attractive products but also to generate a positive impact on biodiversity conservation in Mexico. Ultimately, each purchase becomes an action toward a more sustainable future.