Graphic Identity Design
Yul Ocelotl
Corazón de Jaguar is a Mexican brand of fine artisanal jewelry, inspired by ancient cultures, that seeks to convey the power of minerals, granting protection, beauty, and confidence to those who wear them.
Client /
Juan Cervantes
Role /
Branding
Logo
Identity
Packaging
Catalog
Content Media
Year /
2023
At Yul Ocelotl, a Mexican artisan jewelry store inspired by pre-Hispanic heritage and the skill of goldsmiths, we carried out a comprehensive brand identity project that celebrates the rich culture and elegance of its creations. We designed a unique logo that encapsulates the profound symbolism of the "jaguar heart" and developed sophisticated, eco-friendly packaging that highlights the beauty of each piece. We also created engaging social media content and developed an effective marketing strategy, supported by professional photoshoots that showcase the exquisiteness and details of the products, thus establishing a unique visual universe that resonates emotionally with the audience.