Corporate Identity Design
NOTARIES HLO
In 2019, the NOTARY CONSORTIUM of three notaries in Mexico City was created, so they asked me to create the CORPORATE IDENTITY.
CREATIVE RATIONAL: As a graphic and symbolic solution, it was proposed to use the initials of the notaries to name the NOTARY OFFICE and make it memorable.
Customer /
Charge/
Identity Design
Stationery
Internal communication
Year /
2019
The inspiration for this project was the lines, shapes, and cuts of Barragán's simple, modernist architecture, known internationally as the driving force behind a universal Mexican style.
For the colors, a blend was chosen that communicates the experience, maturity, and stability of the wine hue along with the vibrant and historic vermillion color.
All the stationery was redesigned, which is extensive in a notary's office: covers and testimony sheets, protocol folders, client folders, business cards, forms, electronic signatures, delivery cards and envelopes, etc.
Diseño de fólder protocolo a una sola tinta.
As part of the internal design, a wallpaper was created that is used on all desktops, and monthly posters are created to celebrate birthdays, as well as motivational and psychological infographics to encourage and improve employee performance.
The Importance of Photo Editing in Design
Photo editing is a crucial element in graphic design, transforming ordinary images into powerful communication tools. Through editing, we can enhance colors, adjust lighting, and eliminate distractions, ensuring that each image tells a clear and compelling story.
Good editing not only enhances visual aesthetics but also helps convey the essence of the brand and its message. In a world where first impressions count, photo editing becomes an indispensable ally for creating a lasting impact.
Every detail counts in design!
These Notaries have been my clients since the beginning of my career as an independent designer. Initially, there were two Notaries, and I designed the logo with my current partner, Andrea Coen. The colors used by each Notary to sign the certificates and documents were chosen.
