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Graphic Identity Design
TARU Leathers
Branding is the strategic process of creating and managing a brand. It involves defining a brand's identity, values, and personality, as well as establishing an emotional connection with its audience. This is achieved through elements such as the brand name, logo, colors, typography, and voice, which are used consistently across all communications and customer experiences. Branding seeks to differentiate a brand from its competitors and build a lasting, positive perception in the minds of consumers.
Client /
Sam Arango
Role /
Branding
Logo
Identity
Packaging
Catalog
Content Media
Year /
2018
For TARU Leathers, a Mexican designer brand featuring 100% handcrafted leather. In this project, we understood that behind every design lies a solid communication strategy.
LOGOfondoArtboard 52
2023-12-16 11.43.22
We chose to focus our narrative on leatherworking tools, considering them not just instruments, but extensions of the body that allow for the creation of unique pieces. Through stamps made using the engraving technique, we developed a visual universe that is applied to packaging, cards, and social media animations, highlighting the function of each tool and its artisanal value.
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